You never get a second chance to make a good first impression. — Will Rogers
Our brains take about 2 seconds to jump to a conclusion about what we are seeing (or hearing, tasting, etc). Your company’s graphics are vitally important in that instant: do they reflect your company’s personality, do they look professional, do they create that great “first impression?”
A Visual Identity is the visual elements of a brand: the symbols, colours, fonts, images and layout that, when used consistently, help to create brand recognition – one of the most important aspects of marketing a company.
At Leapfrog, we work closely with our clients to create a graphic representation of their business that reflects its personality and engages their audience.
Marketing materials should look as good as your business; they should reflect the company’s personality, and be visually and thematically consistent with your brand.
Great visuals will catch eyes; a targeted message integrated with those visuals becomes a powerful persuader.
- Advertisements (print and web)
- Fliers & Brochures
- Any visual communication between a business and its audience
Leapfrog will distill large documents like business plans and technical reports into infographics, brief articles, and images that will convey your message concisely. Or we can design a template to house your existing content, with graphics and images as needed.
Tradeshow and Event Graphics
A company can invest a lot of time and resources in attending tradeshows and conventions. It’s important that the graphic displays stand out of the crowd, attract attention, and convert viewers into buyers.
- Banners and modular displays
- Table covers
- Fact sheet and handouts
- Promotional “swag”
We can source out banner manufacture and printing for your needs.
A map is a visual representation of information, an illustration of some of the most important points in a company’s message. We strive to use the principles of map design to make sure this information is put in its best form: clarity, legibility, hierarchical organization, visual contrast, and colour balance.
We render maps from existing documents, drill results tables, GPS coordinates, GIS data, satellite images; visually integrated with your existing brand.
The Leapfrog team can design a custom template for your WordPress site, or we can collaborate with coders and other online media technicians for larger, more complex sites.